How to Assemble Irresistible Emails That Land More Clients -- Without AI Slop or Writer's Block
Dear Friend,
If you want to stand out, book more appointments, and close more sales, but you're tired of staring at the blank screen wondering what to say in your next email, then my new program below can show you how.
The program is called:
The Email Assembly Blueprint
And it gives you a simple, four-piece system to quickly and consistently churn out irresistible, client-getting emails -- without ever feeling stuck.
Plus, it reveals the right way to use AI so you stand out as the HUMAN TO HIRE in your niche -- not a robotic imitation of a human who's no different than the other AI-addicted, ignorable nobodies.
The Problem with AI:
You open your laptop.
Cursor blinking.
"I should send an email..."
30 minutes later, you've written three sentences. Deleted two. Stared at your inbox. Checked LinkedIn. Made coffee.
Still nothing worth sending.
So you do what everyone else is doing.
You ask ChatGPT to write it for you.
Five seconds later?
Content as polished as Martha Stewart's silverware.
Smooth sentences.
Perfect, gleaming grammar.
A little humor to spice it up.
You hit "send" and smile.
Problem solved, right?
Not so fast.
Ask yourself...
Is this AI-generated copy any good? Will this email actually fire up prospects, generate more appointments, and land more clients?
Deep down, you know the answer.
Your empty booking calendar, stagnant client list, and shrinking checking account confirm it:
The AI easy button has not helped you.
Fast? Yes.
Polished? Sure.
Effective? Not often.
It resembles you, but doesn't really sound like you.
So, you're stuck in the mushy middle with the rest of the AI-addicted, robotic- sounding, business owners -- spitting out common copy that looks good on the surface but has no client-getting substance.
Meanwhile, your prospects get 121 emails a day and -- if they even noticed you -- consider you a distraction.
You are yet another unnoticed (or unwanted) needle in an ever-growing haystack.
How Do You Get Unstuck, Stand Out, and Land More Clients -- Without Becoming an AI-Addicted Ignorable Nobody?
You're back at the computer. You, the blank screen, and the blinking cursor.
You stare into the screen's void, waiting for the muse to visit, the creative juices to flow.
Stare harder.
Wait a little longer.
Pray a little.
It won't work.
Here's the problem...
Writing informative, entertaining, creative emails feels hard. Damn near impossible most of the time.
That's why the most successful copywriters and business owners -- the ones who make millions for themselves and their clients while never suffering from writer's block -- don't treat content creation as a creative act.
They treat it as a simple craft.
The legendary copywriter Eugene Schwartz said it best:
"Copy is NOT Written. Copy is Assembled."
Gather the building blocks.
Assemble them in well-known structures.
Press send.
Get clients.
A simple, effective, and proven system.
The Email Assembly Blueprint
Most email courses throw you a grab-bag of tactics – subject line tricks, “best” send times, and whatever growth hack is hot this week.
The Email Assembly Blueprint gives you a repeatable system, instead: the PLAN framework (Promise, Lesson, Anecdote, Next step).
Use the system to assemble emails, social posts, video scripts, presentation decks, or any other marketing content, and you'll never be stuck.
(Eugene Schwartz never suffered from writer's block.)
My Name is Tom Ruwitch
In 2001, I founded the email marketing software and services company MarketVolt -- before most business people had even heard of email marketing, much less tried it.
I noticed many of my clients struggling to create content that stuck. And for many of them, content creation was a painful slog.
So I began to show them how to transform their content (and the process) so they could attract prospects and land clients while enjoying the ride.
After selling the software company, I founded Story Power Marketing to help coaches, consultants, and other business leaders transform their content – without writer’s block – so prospects tune in, turn on and buy.
I created The Email Assembly Blueprint so you can achieve this transformation simply and quickly.
Why Does It Work?
Because the PLAN framework gives you the four elements ALL great copywriters use to create irresistible, client-getting content.
Because when you combine these simple building blocks your content becomes irresistible.
Because well-crafted promises and lessons act like super-magnets, drawing prospects to the edge of their seats and inspiring them to say, "Tell me more."
Because anecdotes make your content stick and trigger chemical reactions in prospects who will like, trust, and respect you more.
Because your "next step" will inspire prospects to act so you sell more...
No More "I'll write it tomorrow."
...and because this system makes content assembly so simple you will produce more while working less and never feeling stuck.
Bye-bye, blank screen.
Bye-bye writer's block.
Bye-bye AI-generated slop.
Better Content + More of It = More Clients with Less Effort
Here's what you'll learn with The Email Assembly Blueprint:
✅ The simple 4-piece email system that produces informative, entertaining, client-getting content -- even if you think you don't have a creative bone in your body.
✅ How to train AI so you save time and money without spitting out robotic slop.
✅ How to craft irresistible promises that turn prospects from skeptics and critics to raving fans and buyers.
✅ The "expert information trap" that suppresses sales -- and how to avoid it.
✅ How to generate an endless flow of story ideas -- even if you think you have no stories to tell.
✅ The "assembly line" secret that transforms content marketing from a painful slog to a walk in the park.
✅ The "Follow-up Flub" that drives new leads to reject you (and how you can fix it).
✅ The secret to sell more -- without being an annoying, pitchy pest.
✅ The dangerous "80/20" method taught by business coaches that leads your audience to ignore your offers.
✅ How a coach went from chasing, pleading, and prodding to having prospects come to her door and say, "I have to work with you."
✅ Why so few subscribers open your emails, click, reply, or buy -- and what to do about it.
✅ Simple ways to improve delivery rates so more people open your emails. (Important: You don't have to be a technical whiz to make this work).
✅ A counterintuitive "next step" secret that increases reply rates, boosts clicks, and generates sales -- all while decreasing opt-outs and spam complaints. (Most business owners fear this will make them look pushy — the data prove exactly the opposite.)
✅ Why well-crafted stories act like a love potion that leads prospects to trust, respect, and hire you.
Here's What Others Are Saying
Dixie Gillaspie
Coach, Consultant | Author of Just Blow it Up and The Truth About WInter
"Tom's framework has helped me overhaul my brand, my messaging, my stories, and my FOCUS in my business which has resulted in more than a $50K increase in this year's top line revenue"
Lynn Whitbeck
Lynn Whitbeck
Founder & CEO Petite2Queen
"Using…frameworks taught by Tom has resulted in prospects engaging…and reaching out to hire me. In fact, now I have more private clients than I can handle and I’m filling my group coaching program.”
Todd Cherches
Author of Visual Leadership and CEO and Coach at BigBlueGumball
"When it comes to... content creation, and marketing strategy, Tom Ruwitch is one of the best in the business! Not only does he really know his stuff, but he practices what he preaches."
RJ Redden
Unconventional Engagement Strategist | Founder, Black Belt Bots
"My profits have tripled. But the big thing is...I have found a system I know will work. I have gone from chasing one-on-one consulting gigs to building a lucrative group coaching program with clients I love."
The Email Assembly Blueprint
5 Modules with Everything You Need to Create An Email-Powered Sales Machine
MODULE 1: Build Your List
Because you can't convert subscribers you don't have
You'll discover:
✅ The ethical lead magnet formula that attracts ideal clients (not freebie-seekers)
✅ How to turn your website from a digital brochure into a list-building machine
✅ The "permission pyramid" that gets prospects excited to hear from you
✅ Landing page essentials that convert (without expensive software)
✅ Why most list-building advice is backwards—and what to do instead
Bottom line: A simple system to grow your list with people who actually want to work with you.
MODULE 2: PLAN-Powered Content That Sells
The 4 building blocks that transform content creation from a painful slog to a simple act of assembly.
You'll learn:
✅ How to identify the transformation your prospects crave (and promise it in your opening)
✅ The psychology behind why stories beat statistics 63% to 5% (Stanford study)
✅ Where to find unlimited story material in your daily life (18 goldmines)
✅ How to inform and inspire action without being boring
✅ Why your "next step" should appear in EVERY email (not just 20%)
✅ The story of a coach who 3X'd profits after implementing the framework
Bottom line: You'll never stare at a blank screen again. You'll have a paint-by-numbers system for client-attracting emails.
MODULE 3: Sell Without Being Salesy
How to make irristable offers and promote them -- without being a pitchy pest.
You'll discover:
✅ Why "being too professional" might be killing your business (and how to add personality without crossing lines).
✅ How to make your call-to-action feel like a gift, not a pitch.
✅ The art of the PS (and why it might be your most powerful selling tool).
✅ How to handle objections before prospects even think of them.
✅ Why your "next step" should appear in EVERY email (not just 20%).
Bottom line: Make offers with confidence, knowing your audience WANTS to hear from you.
MODULE 4: Your AI Assistant
Train AI to help you assemble client-getting content that sounds like you -- not a robotic imitation of you.
You'll discover:
✅ Where AI excels and where it fails miserably.
✅ How to train ChatGPT, Claude, and other AI engines to master the PLAN framework so they can evaluate and edit your content (or produce drafts for you) that are proven to work.
✅ AI-powered market research that reveals what makes your prospects tick and helps you craft irristable offers in minutes, instead of hours.
✅ How to spot AI-generated slop before you send it.
✅ The human elements AI can never replicate -- and how to amplify them so you stand out as the one to hire in your niche.
Bottom line: Use AI as a productivity tool without sacrificing your humanity or effectiveness.
MODULE 5: Tame the Tech
The tech and tools you need to create, deliver, track, and automate client-getting emails without headaches and hassle.
You'll learn:
✅ How to choose the right email marketing software
✅ Tools you need to create lead magnets that convert
✅ Pros and cons of all-in-one solutions vs. multiple services
✅ Metrics that matter and the tools that measure
✅ How to simplify your tech stack to save money and cure headaches
Bottom line: The right tech, deployed properly can help you create a powerful sales machine that saves you time and money.
Order The Email Assembly Blueprint Today and Get These Bonuses
BONUS #1: The PLANalyzer AI Copy Coach
Paste in your content (no complicating prompts required), and the AI-powered PLANalyzer will grade it on a 1-20 scale, based on the PLAN framework.
Then it will act as your copy coach, offering detailed suggestions to turn your content from prospect-repelling to client-attracting.
BONUS #2: The Story Power Profit Pack
The ultimate reference manual for content marketers. 52 strategies, tips, and tactics to transform your content from IGNORED TO ADORED.
A partial list of what you'll discover in The Profit Pack:
✅ The three most important principles to turn your stories from feeble prospect-repellers to powerful client-attractors (#8, 10 & 11)
✅ Steve Jobs' best presentation practice that you can adopt for your content (#28)
✅ The secret to "procrastinate" productively and spark creativity (#38)
✅ A simple tactic to open your stories that draws 'em in every time (#48)
✅ Why your most popular content may not be your most profitable -- and how to tell the difference (#49)
BONUS #3: The 5-in-25 Video Collection
Six previously unreleased recordings from Tom's 5-in-25 live trainings -- five powerful marketing tips, delivered in 25 minutes.
The collection includes:
Six previously unreleased recordings from Tom's 5-in-25 live trainings -- five powerful marketing tips, delivered in 25 minutes.
The collection reveals:
✅ Five revenue roadblocks and how to get past them to profit and thrive
✅ Five LinkedIn strategies and tactics to grow your business without paid advertising
✅ Five ways to make your copy more persuasive
✅ Five ways to generate more revenue without chasing more leads
...and more.
How Much is
The Email Assembly Blueprint?
All of the above can be yours for...
$497
I could spend a few more lines adding up the value of everything you get, informing you that email marketing (when done properly) can generate 30X ROI, telling you all the money you leave on the table if you continue doing what you're doing without a new and better approach.
But you don't need to hear all that.
You already know whether you want The Email Assembly Blueprint.
If you want it, click the blue button now.
You have nothing to lose because it comes with...
The "Email Assembly Assurance"
Our 100% Money-back Guarantee
If you are not completely satisfied with The Email Assembly Blueprint, let us know within 90 days of purchase, and we'll refund 100% of the purchase price...
...and you still can keep the bonuses.
If you want The Email Assembly Blueprint, now's the time to get it.
Click that big blue button, and it's yours.
Here's to better, client-attracting content!
Your friend,
Tom